Beaujolais! Beyond Nouveau

Beaujolais has successfully shed its cheap and cheerful image, marked by the world's obsession for Beaujolais Nouveau, a mid-20th century marketing invention that became the obsession of burgeoning oenophiles around the world. Past the fruity, affable nature of Beaujolais Nouveau, serious wines were and are still made. Known as the poor man's Burgundy, the great wines of Beaujolais offer refinement beyond their price point.